As experiential offline consumption continues to surge, traditional children's playgrounds and trampoline parks are evolving beyond their single parent-child model.Trendy Sports ArenaAs a core growth engine in the indoor amusement sector, we are reshaping consumption patterns in commercial complexes and cultural tourism parks, propelling the industry toward full-age inclusivity, technological innovation, and immersive experiences. The 2026 Central (Changsha) Cultural Tourism New Scene Equipment Expo & 3rd Amusement Equipment Exhibition will be held on2026 12, 4-6Arrive at Changsha International Convention and Exhibition Center.
This exhibition focuses on the integrated development of indoor amusement and cultural tourism new scenarios. As one of the initiators and organizers, Hunan Zhongyi Amusement Equipment—the chair unit of the Hunan Amusement Park Association—will leverage the entire industry chain to analyze growth opportunities and brand expansion strategies for trendy sports halls, delivering new solutions and perspectives for the sector.
The domestic amusement market is undergoing a structural transformation. Historically, the sector relied heavily on young children and family spending, with play centers and standard trampolines competing in a saturated market that is approaching its growth ceiling. In contrast, trendy sports entertainment venues break down age barriers by integrating high-altitude adventure courses, stainless steel slides, competitive obstacle challenges, rock climbing trampolines, AR/VR digital interactions, and team-building stress-relief activities. This model caters to families, young social groups, and corporate teams alike, achieving full coverage across children, teenagers, and adults. It perfectly aligns with the needs of commercial real estate for primary traffic drivers, making it a new format sought after by shopping malls and cultural tourism projects alike.
From an industry trend perspective, the trendy play arena sector shows several clear characteristics.
First,The market is polarizing: flagship stores serve as landmarks, while smaller outlets focus on community engagement.On one hand, large-scale comprehensive venues exceeding 5000 sqm create urban entertainment landmarks with a "one-ticket-all-access" model, leveraging diverse attractions to drive holiday traffic and host large corporate team-building events. On the other hand, compact stores ranging from 500 to 1500 sqm focus on communities and local business districts, minimizing investment costs while ensuring steady daily cash flow. These two models operate in parallel to meet diverse city requirements and accommodate various property sizes.
Second, shift from stacking devices to thematic storytelling integrated with technology.Next-generation venues go beyond simply stacking attractions. They strengthen thematic IP and immersive storytelling, integrate AR/VR digital sports equipment, and blend physical challenges, social check-ins, and narrative experiences to extend dwell time, boost repeat visits and social sharing. Emotional value has become a key competitive advantage.
Third, cross-sector integration through the bidirectional fusion of "entertainment" and "cultural tourism."Trendy Sports Arenas are no longer confined to urban malls; they are expanding into city parks, cultural tourism sites, and themed camps, seamlessly integrating indoor and outdoor spaces. Meanwhile, traditional playgrounds and trampoline centers are undergoing upgrades by incorporating competitive and digital interactive modules from Trendy Sports Arenas, driving the renewal and modernization of existing venues.
At the brand expansion level, China's trendy sports arena sector is witnessing a wave of chain store expansion.
A wave of local chain brands is rapidly expanding through direct operations, franchising, and managed services, establishing a presence in tier-1 and tier-2 cities while accelerating into tier-3 and tier-4 markets. Some mature brands now operate stores across dozens of cities nationwide.
Meanwhile, the trend of going global is becoming more pronounced. China's amusement supply chain solutions are increasingly being exported to overseas markets such as the Middle East and Southeast Asia, where demand for comprehensive trendy play sports centers, themed fun castles, and trampoline projects continues to rise. However, the industry is moving away from unregulated growth. Investors now place greater emphasis on space design, equipment quality, safety standards, and post-launch operational support. Relying solely on low-cost equipment procurement no longer ensures long-term profitability for stores. Supply chain manufacturers with capabilities in end-to-end solution delivery, R&D, and manufacturing are gaining increasing value.
The exhibition is a key platform for connecting supply and demand across the industry chain.
The 2026 Central China (Changsha) Cultural Tourism New Scene Equipment Expo and the 3rd Amusement Equipment Exhibition is based in central China with nationwide reach, bringing together equipment manufacturers, commercial real estate developers, cultural tourism investors, theme park operators, and chain brands. Exhibits cover full solutions for trendy sports halls, themed soft play areas and trampolines, digital sports equipment, non-powered amusement facilities, and comprehensive equipment for cultural tourism scenes across all categories. During the event, industry forums will be held to deeply discuss key topics including investment site selection for trendy sports halls, IP-themed development, expansion of chain brands, upgrades of aging parks, and implementation of overseas projects.
As the leading member of the Hunan Amusement Park Association, Zhongyi Amusement co-hosted this exhibition and stands as a key domestic manufacturer for trendy play sports venues and trampoline playgrounds. With 16 years of industry expertise, we are a National High-Tech Enterprise and a "Specialized and New" company holding dozens of patents. Our full-chain capabilities span design R&D, production & installation, sales operations, and after-sales service, with numerous projects successfully deployed.5000 + Projects, serving businesses across China and exporting to over 80 countries and regionsServing over 100 industry-leading chain and commercial brands, we have delivered landmark trendy sports venues including Changsha City Hero Sport Space, SUPER RABBIT series, Saudi Arabia's JUMP TIME, and Indonesia's Wormhole Theme Park. We offer customized turnkey solutions for trendy sports arenas, themed soft play areas, and comprehensive trampoline parks ranging from hundreds to tens of thousands of square meters. Our end-to-end services cover planning, equipment manufacturing, on-site installation, operational guidance, and long-term maintenance.
12 4-6, Changsha International Convention and Exhibition Center: The Central China (Changsha) Cultural Tourism New Scenario Equipment Expo and the 3rd Amusement Equipment Show officially opens. We welcome national cultural tourism investors, commercial real estate representatives, park operators, and chain brand leaders to join us for discussions on new opportunities in the trendy play and sports arena sector, explore consumption potential in new cultural tourism scenarios, and drive high-quality development of China's indoor amusement industry.
