As indoor playgrounds continue to evolve, Zhongyi Amusement has partnered with City Hero, a leading indoor brand, to deeply innovate in arcade gaming, all-age entertainment, and family-centric experiences. Together, they successfully launched a flagship trendy sports and play venue at Changsha Meixihu Jinmao, spanning over 2000 square meters—precisely meeting the urgent demand for modern family entertainment spaces in the region.
Zhongyi Amusement, with its innovative design philosophy and extensive industry experience, has provided strong support to City Heroes in expanding its customer base across age groups and diversifying entertainment offerings. This partnership has helped City Heroes successfully achieve a strategic brand upgrade and embark on a new chapter of growth.
1. Renowned IP Breaks Tradition, Revamps Brand Image
City Heroes is a leading brand in China's indoor amusement park industry, with hundreds of stores nationwide and significant market influence. As part of its strategic brand upgrade, the company aims to move beyond the traditional "arcade" image by expanding into broader entertainment offerings that align with evolving market demands and consumer preferences.
2. Space Design: Vertical Planning and Fluid Circulation
Zhongyi Amusement demonstrates exceptional spatial expertise in park design, a strength vividly showcased in the Changsha Jinmao City Hero Indoor Park. Through multi-level planning, we effectively address challenges in crowd management and visitor exploration for large-scale venues. Our strategic vertical layout maximizes height utilization while delivering a rich, layered play experience for guests.
3. Multi-Loop Flow: Endless Exploration, Continuous Surprises
Upon entering the park, guests discover a variety of exploration paths. The multi-loop layout significantly increases ride capacity and effectively reduces queue congestion. As guests explore freely, each visit offers unique surprises and discoveries, fueling their curiosity and making the experience more fun and fresh.
4. Diverse Product Line: Meets Families' Varied Entertainment Needs
Changsha Jinmao City Hero carefully curates its product mix to balance breadth and depth, ensuring every family member and household at any life stage finds their own source of joy here.
Slide Matrix: Features high-altitude coiling stainless steel slide tubes, high-altitude stainless steel slides, S-shaped tubes, and wave slides for an exhilarating and joyful high-speed experience.
High-Altitude Adventure: Featuring high-altitude obstacle courses, rock climbing, and drop tower rides, this experience offers an ideal platform for thrill-seekers to unleash their passion and push their limits.
Frame Rope Net Adventure: Challenge visitors' courage and balance, and experience unique adventure fun while navigating the rope net.
Fun Zone: A relaxed, joyful interactive space for families to play together and strengthen parent-child bonds.
Light Sports: Offering billiards, VR experiences, and more to meet visitors' interests in fitness and tech entertainment. Enjoy the fun of sports in a relaxed and enjoyable atmosphere.
5. Immersive Visuals: Crafting a Unique Trendy Play Space
The park features a vibrant orange and purple color scheme, seamlessly blending modern design elements to create a cohesive, distinctive visual space for trend-focused entertainment. Visitors are immersed in a dreamlike world of fun, fully enjoying every moment of joy.
